Ad Spy & Competitor TeardownSee every move your competitors make, then answer with a sharper test.
A living library of competitor ads, keyword gaps and funnel audits for your category and region, ending in a remix brief your team can ship.
Starting estimate
$4,500
1 week · scope and price agreed in writing
One-time setup scope. Ongoing operation is agreed separately.
- Competitor ad library with hook scores
- Longevity and angle map
- Keyword overlap and gap report by region
- Landing-page and funnel audit per competitor
Costs and dependencies
Media spend, referral rewards, and third-party subscriptions are separate unless included in the written scope. Delivery depends on agreed access, source material, and reviewer availability.
Ad Spy & Competitor Teardown is a one-week Datakult sprint, starting at $4,500 agreed in writing, that captures competitor ads from Meta, Google, TikTok, VK and Yandex where terms allow, scores hooks and run time, audits landing funnels and maps keyword gaps. You end with a searchable ad library, a gap report and a remix brief for your first creative test.
You are testing creative blind while your competitors have already run the experiments.
Every ad a competitor keeps live for months is a quiet signal about what their market responds to. Most teams never look, or look at five screenshots in a chat. They brief creative from instinct, pay for tests a competitor has already finished, and miss the keyword and landing-page gaps sitting in plain sight.
- Every creative test that repeats an angle your competitor has already exhausted burns media budget and calendar time you do not get back.
- Keywords your rivals own uncontested, and keywords nobody serves well, stay invisible, so you bid on the crowded ones.
- A competitor changes price, offer or message in one market and you learn about it from a customer, not from your own radar.
- Your creative briefs rest on opinions in a meeting, so the loudest voice wins instead of the best evidence.
- Funnels you never audit teach you nothing: you cannot copy what works or avoid what clearly does not.
Their experiments, organized into your next test.
In one week we capture the competitor ads that matter in your category and region, score their hooks and how long they ran, audit the landing funnels behind them, map where keywords overlap and where nobody competes, and hand you a remix brief. Capture uses public ad libraries and sources allowed by platform terms. Your approver signs off on the competitor set before we start.
Before
- Creative briefs come from opinions and a few screenshots
- You do not know which competitor angles have run for months
- Keyword choices follow the crowd
- Competitor funnels are a mystery
After
- Briefs start from a scored library of real competitor ads
- Long-running angles are mapped and ready to test
- Keyword gaps show where intent is open
- Each competitor funnel is audited with clear takeaways
Everything inside the sprint, and why it matters
- 01
Competitor ad library with hook scores
Ads from Meta, Google, TikTok, VK and Yandex where platform terms and access allow, tagged by angle, format and funnel stage, with a hook score and a note on how long each ran. You see patterns across competitors, not just individual ads.
- 02
Longevity and angle map
Which messages competitors keep running and which they quietly drop. A long run time is a signal worth testing, not proof of profit, and we label it that way so your team weighs it correctly.
- 03
Keyword overlap and gap report by region
Where you and each competitor compete for the same searches, and where demand exists with weak or no coverage. You choose between fighting for crowded terms and owning open ones.
- 04
Landing-page and funnel audit per competitor
How each competitor takes a click from ad to sign-up: offer, proof, friction, form length and trust signals. You learn what to borrow and what to avoid before you build your own page.
- 05
Remix brief for the first creative test
A concrete brief with the angles to test, the hooks to adapt, formats and a measurement plan. It is built to be briefed to your designer or agency on Monday, not to sit in a folder.
- 06
Refresh process for the library
A short runbook for keeping the library current, so the teardown becomes a recurring input instead of a one-time report.
1 week from kickoff to handoff
A fixed plan with a named approver at every gate, so you always know what lands next.
- 1Day 1
Scope the competitor set
We agree the competitors, markets, languages and platforms with you, confirm what sources are permitted, and write down acceptance criteria for the deliverables.
- 2Days 2 to 3
Capture and score
Ads are captured, tagged and scored, and keyword overlap and gaps are mapped by region.
- 3Days 4 to 5
Audit and brief
Landing funnels are audited, patterns are summarized, and the remix brief and a review walkthrough are delivered to your team.
What Ad Spy & Competitor Teardown changes in your business
The mechanism behind each lever, and the KPIs that prove it in your own data.
Creative testing efficiency
Starting from angles that competitors have kept alive for a long time raises the odds that your first test is a reasonable one, and it removes tests that cover ground already proven weak in the market.
KPIs to watch
- Hook rate
- Click-through rate
- Cost per result by angle
- Share of tests that beat control
Search demand capture
Keyword gaps show where intent exists but coverage is thin. Targeting those first lets you earn visibility where it is cheaper to win than in the crowded core terms.
KPIs to watch
- Impressions on gap keywords
- Organic clicks on gap terms
- Cost per click vs core terms
- Qualified leads from gap terms
Funnel conversion
Seeing how competitors handle offer, proof and friction gives you a checklist of landing-page changes to test, which is faster than inventing a funnel from first principles.
KPIs to watch
- Landing-page conversion rate
- Form completion rate
- Bounce rate by source
- Cost per lead
Speed of competitive response
A living library and refresh process shorten the gap between a competitor move and your decision, because the evidence is already organized.
KPIs to watch
- Time from competitor change to team decision
- Number of tracked competitor changes
- Tests launched per month
How Ad Spy & Competitor Teardown plays out in your category
Each category has its own constraints, channels, and compliance limits. Here is how the work adapts.
Crypto & Exchanges
Crypto & Exchanges playbookWhere paid ads are restricted, we study the compliant creative competitors still run, plus their community and content angles, and the brief avoids any return promises.
E-commerce & Marketplaces
E-commerce & Marketplaces playbookWe read marketplace and social creative for angles, offers and proof formats, so your weekly creative refresh starts from what is working for rivals in your region.
iGaming & Betting
iGaming & Betting playbookCapture respects jurisdiction and platform rules, and the brief flags which angles are allowed per market, with responsible-gaming language in every variant.
SaaS & AI Products
SaaS & AI Products playbookWe compare competitor positioning, trial offers and landing pages in each language, and surface keyword gaps in Spanish, Portuguese and Russian that English-first rivals ignore.
FinTech & Payments
FinTech & Payments playbookCompetitor trust signals, licensing claims and funnel friction are audited, and the brief keeps your copy compliance-reviewed and specific rather than generic.
Is this sprint right for you?
We would rather qualify you out than sell you the wrong scope.
Ideal for
- Performance marketers and creative leads who brief tests weekly
- Brands entering a new region who need to see what the local market already responds to
- Teams in crowded categories where rising CAC suggests the same angles are exhausted
- Founders who want a fast, bounded read on competitors before committing to a larger program
Probably not for you if
- Teams that want to copy competitor ads word for word instead of remixing angles
- Buyers who expect private competitor data such as spend, revenue or internal metrics
- Brands with no ad budget or landing page ready to test what the teardown reveals
The AI agents behind this package
Ad Spy Agent
Production
The Ad Spy Agent builds a library of public competitor creative, scores hooks and longevity, audits the funnels behind them and hands you a remix brief to test.
Open pageKeyword Master Agent
Intelligence
Keyword Master groups demand by intent, scores each opportunity, and turns the winners into briefs for classic search and AI answer engines.
Open pageData Collector Agent
Intelligence
Data Collector gathers permitted market and competitor signals on a schedule and files each one with its source and timestamp, so decisions rest on evidence, not memory.
Open pageCopywriter Agent
Production
The Copywriter Agent drafts articles, landing copy and sequences with named expert authorship, structured data and FAQ blocks, and holds each draft for your sign-off.
Open pageDesigner Agent
Production
The Designer Agent turns briefs and winning hooks into prompts, ad variants, thumbnails and carousels inside your brand system, and queues each one for design approval.
Open page
The fair questions, answered straight
Is $4,500 worth it for one week of research?
It is a starting estimate, agreed in writing, for a finished library, gap report, funnel audits and a ready-to-brief remix plan. A single misdirected creative test can cost more in media and production than the teardown. You also keep the library and the refresh runbook, so the work keeps paying after the week ends.
We already have an agency that does competitor research.
Good, and this does not replace them. Many teams get a periodic deck without a scored, searchable library or a hands-on remix brief. We can deliver the teardown as an input for your agency, in your workspace, so their next creative round starts from shared evidence.
Is it legitimate to analyze competitor ads, and will it look like copying?
We use public ad libraries and sources permitted by platform terms, and we do not access private data. The output is a remix brief that adapts angles and structures, not a copy of competitor assets. Your approver reviews the competitor set first, and creative always goes through your normal review before it runs.
Frequently asked questions
What does the Ad Spy & Competitor Teardown include?
A competitor ad library with hook scores, a longevity and angle map, a keyword overlap and gap report by region, a landing-page and funnel audit per competitor, a remix brief for your first creative test, and a short refresh runbook. It starts at $4,500 and takes one week, with scope agreed in writing.
Which platforms and regions do you cover?
Meta, Google, TikTok, VK and Yandex, where platform terms and access allow, in Spanish, Portuguese, Russian and English. Coverage per platform depends on what each library makes public in your region, and we state in writing what will and will not be captured before we begin.
How many competitors are analyzed?
We agree the set on day one, usually a focused group of direct competitors plus a few adjacent players, so the depth stays high. Adding more competitors is possible when scoped, but we prefer fewer, deeper audits to long lists that nobody acts on.
Does a long-running ad mean it is profitable?
Not necessarily. A long run time suggests an advertiser keeps paying for it, which is a useful signal, but we cannot see their margins or results. We treat longevity as a hypothesis to test and design the remix brief with a measurement plan so your own data decides.
Can this lead into a larger engagement?
Yes, if it makes sense. The teardown often feeds a content engine, a funnel audit or the full command center, but there is no obligation to continue. Everything we deliver is yours, lives in your workspace and is usable on its own, whether or not we ever work together again.
Zero-risk next step
Ready to scope Ad Spy & Competitor Teardown?
Competitor set, sources and acceptance criteria are written and agreed before we capture a single ad, and no payment is taken at request. We use only public and permitted sources, you approve the set, and the library, reports and brief are delivered into your workspace with no lock-in. We do not promise that a remixed angle will win; we promise a clear, evidence-based test plan.