Launch

Viral Launch Sprint

Build a launch campaign around audience tensions, timely formats, and a reason to share. We deliver a launch narrative, a waitlist journey, and a measured release plan for your team to approve and run

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Starting estimate

$4,800

2 weeks · scope and price agreed in writing

One-time setup scope. Ongoing operation is agreed separately.

6 deliverables, listed below
Costs and dependencies

Media spend, referral rewards, and third-party subscriptions are separate unless included in the written scope. Delivery depends on agreed access, source material, and reviewer availability.

No payment taken when you send a request

Viral Launch Sprint in 50 words

Build a launch campaign around audience tensions, timely formats, and a reason to share. We deliver a launch narrative, a waitlist journey, and a measured release plan for your team to approve and run. The sprint includes approved deliverables, a measurement dashboard, and a written handoff in your workspace.

Your next campaign needs a repeatable test

Give your launch a story people want to share

Build a launch campaign around audience tensions, timely formats, and a reason to share. We deliver a launch narrative, a waitlist journey, and a measured release plan for your team to approve and run

  1. Before: Ideas without a test plan

    After: A written hypothesis and scope

  2. Before: Assets scattered across chat

    After: Approved assets in your workspace

  3. Before: Metrics without a baseline

    After: A dashboard with a baseline

  4. Before: Unclear next steps

    After: A prioritized next test

Everything inside the sprint, and why it matters

  • Trend and audience map with 10 launch angles

    Identify audience tensions, relevant formats, and share triggers; rank angles by brand fit and production effort.

  • Six short-video scripts with opening-hook variants

    Write six shoot-ready scripts, each with alternative openings so the first seconds can be tested independently.

  • Waitlist and referral journey with tracked links

    Map signup, invitation, and confirmation steps with link tags and events. Implementation boundaries are fixed in scope.

  • 14-day launch calendar and response playbook

    Sequence teasers, reveal, follow-ups, and community replies across an agreed 14-day window.

  • Launch dashboard for signups, shares, and referrals

    Connect the agreed signup and referral events to a dashboard with a documented baseline.

  • Approved asset pack and campaign handoff

    Package approved scripts, calendar, tracking definitions, and responsibilities so the launch owner can execute.

2 weeks from kickoff to handoff

A fixed plan with a named approver at every gate, so you always know what lands next

  1. Scope and baseline

    Opening phase

    Agree the audience, channels, inputs, measurement plan, and written acceptance criteria

  2. Build and review

    Production phase

    Produce the scoped deliverables and review claims, rights, language, and tracking with your team

  3. Approve and hand over

    Closing phase

    Resolve feedback, check the dashboard, and hand over approved assets, editable files, and the next test plan

What Viral Launch Sprint changes in your business

The mechanism behind each lever, and the KPIs that prove it in your own data

  • Creative learning

    A defined hypothesis and comparable variants show which ideas deserve another test.

  • Production speed

    Reusable briefs and editable assets shorten the next production cycle.

  • Accountability

    Named owners, source files, and a measurement log keep decisions traceable.

How Viral Launch Sprint plays out in your category

Each category has its own constraints, channels, and compliance limits. Here is how the work adapts

Is this sprint right for you?

We would rather qualify you out than sell you the wrong scope

Ideal for

  • New products building their first audience
  • Teams with a named project owner
  • Brands able to supply approved product facts
  • Teams ready to review work during the sprint

Probably not for you if

  • Buyers seeking guaranteed viral reach
  • Teams without rights to their source assets
  • Teams expecting unlimited ongoing production

The fair questions, answered straight

What does the estimate cover?

The estimate covers the deliverables listed here. We fix scope, dependencies, exclusions, and timing in writing before work starts.

We already have an agency. Can you work with them?

Yes. Your agency can own publishing and media while we deliver the scoped assets and measurement handoff.

Will this go viral?

No reach or revenue outcome is guaranteed. The sprint delivers a testable campaign and evidence for your next decision.

Frequently asked questions

What does the estimate cover?

The estimate covers the deliverables listed here. We fix scope, dependencies, exclusions, and timing in writing before work starts. We confirm the required inputs and acceptance criteria before kickoff. Your named reviewer approves the work, and the final handoff includes the agreed files, dashboard, and recommendations so your team can continue independently.

We already have an agency. Can you work with them?

Yes. Your agency can own publishing and media while we deliver the scoped assets and measurement handoff. We confirm the required inputs and acceptance criteria before kickoff. Your named reviewer approves the work, and the final handoff includes the agreed files, dashboard, and recommendations so your team can continue independently.

Will this go viral?

No reach or revenue outcome is guaranteed. The sprint delivers a testable campaign and evidence for your next decision. We confirm the required inputs and acceptance criteria before kickoff. Your named reviewer approves the work, and the final handoff includes the agreed files, dashboard, and recommendations so your team can continue independently.

Are media and creator fees included?

No. Advertising spend, creator fees, travel, samples, and third-party licensing are excluded unless explicitly listed in your written scope. We identify these dependencies before kickoff and agree who funds and owns each item, so production and launch decisions have a clear budget owner.

Zero-risk next step

Ready to scope Viral Launch Sprint?

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Brief call

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Victor Tusberg

Senior Growth & Performance Manager

years in digital marketing
11
companies led as head of marketing
33+
minutes, free
20
  • Crypto marketing
  • E-commerce
  • FinTech
  • Multi-level affiliate and bounty programs
  • Community building

In 20 minutes you get

  • The bottleneck that costs you most, named
  • Which sprint fits, with a starting estimate
  • One test you can run this week, even if you never hire us

Free · No obligation · No payment taken

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